“For some reason, people value being scared less than they value laughing.” (VIDEO) 

Jason Blum (NBC Universal deal) is simply one of the hottest producers in Hollywood right now. Over the last five years, Blumhouse Productions, a multi-media production company that has pioneered a new model of studio filmmaking- producing high-quality micro-budget films for wide release. Since its launch in 2000, Blumhouse has produced more than 30 feature films including the highly-profitable Paranormal Activity, Insidious, The Purge and Sinister franchises. Eight of Blumhouse’s recent films have grossed a combined $1 billion at the worldwide box-office on budgets under $50 million. (NYimes) Watch SXSW Keynote here or above.