“Raw for the Oceans”

American record producer Pharrell Williams and Bionic Yarn teamed up with Dutch denim brand G-Star RAW for an environmentally-conscious project called “Raw for the Oceans.” Pharrell became the creative director of Bionic Yarn, making a collection made with recycled materials from the ocean. Yes, made from plastic bottles. Dutch designer Christian Borstlap signed up for concept, art work, illustration, film direction in a co-creation with London based Animade for Animation, Glassworks Amsterdam for production and Creative Director Mark Muller from FHV/BBDO Amsterdam: “Bigger plans doesn’t get any better than this”! Great project! Read here more about Bionic Yarn…