“what makes the great infrastructure revolutions transformational is the convergence of new communications media with new energy regimes.”

Is truly a fascinating claim from theorist and author Jeremy Rifkin. It explains his new concept of The Rise of the Collaborative Commons. Rifkin’s latest book is The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism: (BUY HERE) WATCH Jeremy Rifkin here speak at GOOGLE….Marginal cost is the term used in the science of economics and business to refer to the increase in total production costs resulting from producing one additional unit of the item. Zero marginal cost describes a situation where an additional unit can be produced without any increase in the total cost of production. Producing another unit of a good can have zero marginal costs when that good is non-rivalrous, meaning that it is possible for one person to consume the good without diminishing the ability of others to simultaneously consume it as well. –Wise Geek.com. Other important Rifkin books: The empathic civilization (TED) (BUY HERE), the Third Industrial Revolution (BUY HERE) and End of the working society…. (BUY HERE) (VIDEO)